Our Mission

" In pursuing our mission, Albemarle Boats will strive to be recognized for the quality of our products and people. We will be characterized by responsiveness in the marketplace, teamwork and cooperation in the workplace, and pride in our accomplishments." - Burch Perry

Albemarle Boats is committed to building the best sportfishing boats in the world and to stimulating sportfishing as a recreation. We believe we will find ongoing success as we consistently exceed sport fishermen's expectations in the areas of quality, value, innovation, service and pure enjoyment. We will accomplish this goal through a total commitment to excellence throughout our company.

Guiding Principles

To accomplish our mission, Albemarle Boats will follow a set of standards
to guide both individual and major policy decisions.

• Identify customer needs and strive to provide high levels of customer satisfaction.
   
• Continuously improve quality and productivity in every part of our company
  through constant innovation.
   
• Give each employee the opportunity, training, and encouragement to
  make a difference and achieve his or her aspirations.
   
• Create an atmosphere of mutual trust, honesty and integrity among ourselves,
  our customers, our suppliers, and our community.