Our Mission

" In pursuing our mission, Albemarle Boats will strive to be recognized for the quality of our products and people. We will be characterized by responsiveness in the marketplace, teamwork and cooperation in the workplace, and pride in our accomplishments." - Burch Perry

Albemarle Boats is committed to building the best sportfishing boats in the world and to stimulating sportfishing as a recreation. We believe we will find ongoing success as we consistently exceed sport fishermen's expectations in the areas of quality, value, innovation, service and pure enjoyment. We will accomplish this goal through a total commitment to excellence throughout our company.

Guiding Principles

To accomplish our mission, Albemarle Boats will follow a set of standards
to guide both individual and major policy decisions.

  • Identify customer needs and strive to provide high levels of customer satisfaction.
  • Continuously improve quality and productivity in every part of our company
    through constant innovation.
  • Give each employee the opportunity, training, and encouragement to
    make a difference and achieve his or her aspirations.
  • Create an atmosphere of mutual trust, honesty and integrity among ourselves,
    our customers, our suppliers, and our community.

The Albemarle Customer Satisfaction Promise

At Albemarle Boats, we are passionately dedicated to designing and building the strongest, safest and best riding sport fishing boats available and to an uncompromising commitment to excellence in customer satisfaction.

To instill confidence in our products we use only the most durable hardware and components in every facet of construction. Our inspection and testing process is rigorous and every single boat we create is held to the highest standards of quality and safety possible.

We excel in customer satisfaction by listening to our customer’s needs for the best in service, performance, quality and value and then delivering on that request. We vow to value the customer as an important individual; to do things right the first time; 
and to always exceed their expectations.

We understand that it is a privilege to serve you and we offer you this information in recognition of the great importance that we place on your business and loyalty.

This is the promise of Albemarle Boats and our entire dealer network.